ColdBlock Technology Inc. is expanding its global presence by developing relationships with leading partners in key markets. By aligning with local sales and distribution experts, ColdBlock is establishing a new foundation for growth.
Global Vision, Local Expertise
ColdBlock’s sample digestion system is being used across several industries in laboratories around the world. ColdBlock allows labs to save time and increase sample throughput capacity while significantly reducing turnaround times and providing accurate and reliable results.
ColdBlock’s approach to global expansion builds upon the unique strengths of its local partners. By leveraging their deep market knowledge and established networks, ColdBlock ensures its innovative technology reaches new customers with efficiency and relevance.
Kyle Sheppard, ColdBlock’s VP of Sales, emphasizes the importance of these partnerships:
“Our local partners allow us to reach new markets with a more direct approach thanks to their existing relationships with key customers. They are truly the experts in the markets in which they operate.”
Expansion Strategies in Action
ColdBlock’s commitment to strategic expansion is demonstrated through its meticulous selection of partners and the robust support systems in place. This ensures that the company’s advanced digestion technology is introduced with the same high standards of quality and reliability worldwide. The relationship with @StephenVarty , Managing Director of Rapid Scientific (Pty) Ltd. of South Africa, demonstrates these benefits. In Stephen’s words:
“With extensive experience working with customers in the African market, I am pleased to introduce ColdBlock technology to the laboratories in the region. My focus has been to supply sample digestion solutions to customers across the continent, and this cutting-edge solution is a perfect fit.”
Empowering Partners with Resources
A critical aspect of this partnership strategy is the support ColdBlock provides to its distributors. Partners gain access to an online portal filled with tailored sales and marketing tools, enabling them to effectively promote ColdBlock technology within their respective markets. These resources include comprehensive sales materials, customizable marketing assets, and detailed product information. Sheppard continues:
“Our goal is to empower our partners with the tools they need to succeed. Labs that are introduced to ColdBlock through these collaborations know to expect the same trust and credibility in each transaction.”
Future Prospects
Looking ahead, ColdBlock will further expand its global footprint by identifying additional markets, and new potential partners. The company’s proactive approach to market expansion is driven by a commitment to innovation and customer satisfaction.
